
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
Please read Introduction
Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
Downloads"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
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