Category
Psychology of denial
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Campaign strategy, Climate change, Environment and wellbeing, Green consumerism, Psychological impact of climate change, Psychology of denial, Small steps
The ideology of simple painless steps
10.29.08 | Permalink | 5 CommentsI’ve spent the last two days at a conference for environmental communicators, Communicate 08. There was a recurrent issue which ran through the whole conference - about the strategies that the environment movement deploys to create change.
We heard disparate inputs from (on the one hand) Tesco’s (’Every Little Helps’ - let’s focus on successes in [...]
Home: Valuing Nature
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
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Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
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"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
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