Category
Marketing and manipulation
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Green consumerism, Marketing and manipulation, Self identity
David Orr on authentic experience
David Orr on the extinction of authentic experience, at the hands of the marketing industry. His call is to reclaim authentic experience amongst the young - by which he means experience that isn’t mediated by stuff, and the manipulation of our desire for ever more stuff.
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Campaign strategy, Green consumerism, Marketing and manipulation, Self identity, Small steps
New WWF report: ‘Weathercocks and Signposts’
04.15.08 | Permalink | 9 CommentsA new WWF report, Weathercocks and Signposts: The Environment Movement at a Crossroads, critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy with product marketing campaigns. They often take as given the ’sovereignty’ of consumer choice, and the perceived need to preserve current lifestyles intact. This report [...]
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Connection to nature, Lessons from marketing, Love, Marketing and manipulation
WWF and Saatchi & Saatchi on love
02.27.08 | Permalink | Comments OffCan the highly refined influencing techniques of the marketing industry have any role to play in helping us to move beyond green consumption; from consuming differently, to consuming less? This piece in today’s Guardian announces the formation of a group of depth-psychologists and marketing executives, to explore this question.
Home: Valuing Nature
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
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LATEST REPORT
Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
DownloadsQuote of the week
"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
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- UK Secretary of State for Environment on nature and soul
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