Category
Lessons from marketing
-
Connection to nature, Lessons from marketing, Love, Marketing and manipulation
WWF and Saatchi & Saatchi on love
02.27.08 | Permalink | Comments OffCan the highly refined influencing techniques of the marketing industry have any role to play in helping us to move beyond green consumption; from consuming differently, to consuming less? This piece in today’s Guardian announces the formation of a group of depth-psychologists and marketing executives, to explore this question.
Home: Valuing Nature
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
First visit?
Please read Introduction
REPORTS
Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
Simple and Painless? The limitations of spillover in environmental campaigning presents a critical examination of the evidence that urging people to switch to energy-efficient lightbulbs encourages them adopt more ambitious changes.
DownloadsQuote of the week
"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
More Quotes of the Week
recent posts
- This site has just moved and got better!
- The Carbon Detox: How far will materialism get us?
- The New Politics of Climate change
- Okri on Oracles
- The ideology of simple painless steps
search
Subscribe
Subscribe for email updates when new posts appear
Contact
Email and Skype
feeds
del.icio.us
Links
- Another Limited Rebellion
- Campaign Strategies
- Climate Denial
- Conservation Psychology
- Sumptuous World
- VINE - Values in Nature and the Environment
- WWF-UK
Designed by Upstart Blogger.