Do The Green Thing has long been urging subscribers to take the lift rather than the stairs, or to turn the lights off early every so often. All good stuff; but nothing that is going to help us begin to scrutinise the primary drivers of unsustainable behaviour. This month, though, Do The Green Thing has [...]
The story may be familiar, but look who’s saying it. Speth was founder of both the Natural Resources Defense Council and the World Resources Institute.
Will shifting from a GDP-driven society help solve the United States’ environmental problems? In his new book, “The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from [...]
David Orr on the extinction of authentic experience, at the hands of the marketing industry. His call is to reclaim authentic experience amongst the young - by which he means experience that isn’t mediated by stuff, and the manipulation of our desire for ever more stuff.
A new WWF report, Weathercocks and Signposts: The Environment Movement at a Crossroads, critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy with product marketing campaigns. They often take as given the ’sovereignty’ of consumer choice, and the perceived need to preserve current lifestyles intact. This report [...]
Sir Martin Sorrell, chief executive of the global marketing group WPP, recently called for an end to deliberate obsolescence, citing Apple as a prime example of a company that exploits this as a strategy to flog more stuff:
“Sorrell cited Apple as an example of a brand creating products that consumers quickly jettison in favour of [...]
The climate change debate is forever mired in statistics (or what George Bush would call ‘fuzzy math’). But it seems that in the last couple of days one number has really spoken: 150,000.
It took 150,000 coconuts to produce the biofuel to fill one fifth of one of the four fuel tanks on a Virgin Boeing [...]
Can we look to a recession to reduce emissions? Or will it simply serve to expose the capricious nature of those approaches to tackling climate change which are focussed narrowly on the ‘business case’?
Yesterday I was talking to a friend who was speculating that a recession may contribute to the emergence of a greater sense [...]