Category
Campaign strategy
-
Campaign strategy, Green consumerism, Small steps
Do The Green Thing gets real
05.06.08 | Permalink | 2 CommentsDo The Green Thing has long been urging subscribers to take the lift rather than the stairs, or to turn the lights off early every so often. All good stuff; but nothing that is going to help us begin to scrutinise the primary drivers of unsustainable behaviour. This month, though, Do The Green Thing has [...]
-
Campaign strategy, Environment and wellbeing, Green consumerism, Psychological impact of climate change
Yale’s Gus Speth calls for shift from U.S. consumer capitalism to solve environmental problems
The story may be familiar, but look who’s saying it. Speth was founder of both the Natural Resources Defense Council and the World Resources Institute.
Will shifting from a GDP-driven society help solve the United States’ environmental problems? In his new book, “The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from [...] -
Campaign strategy, Green consumerism, Marketing and manipulation, Self identity, Small steps
New WWF report: ‘Weathercocks and Signposts’
04.15.08 | Permalink | 9 CommentsA new WWF report, Weathercocks and Signposts: The Environment Movement at a Crossroads, critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy with product marketing campaigns. They often take as given the ’sovereignty’ of consumer choice, and the perceived need to preserve current lifestyles intact. This report [...]
Home: Valuing Nature
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
First visit?
Please read Introduction
LATEST REPORT
Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
DownloadsQuote of the week
"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
More Quotes of the Week
recent posts
- Recycling for free flights
- WWF leaves leading Scots alone on a mountain
- So much for green growth
- Toward a New Consciousness
- UK Secretary of State for Environment on nature and soul
search
Subscribe
Subscribe for email updates when new posts appear
Contact
Email and Skype
feeds
del.icio.us
Links
- Another Limited Rebellion
- Campaign Strategies
- Climate Denial
- Conservation Psychology
- Sumptuous World
- VINE - Values in Nature and the Environment
- WWF-UK
Designed by Upstart Blogger.