Campaign strategy

Campaign strategy, Climate change, Engaging societal values, Green consumerism, Psychology of denial, Small steps
The Carbon Detox: How far will materialism get us?
03.09.09 | Permalink | Comments Off

I spent Saturday at a meeting on the psychological and political challenge of facing climate change at UWE.
George Marshall delivered the opening lecture – in witty and thought-provoking style. He guided us through the evidence for the deployment of ‘emotional management strategies’ or ‘psychological coping mechanisms’ that people use when confronted with a threat [...]
Campaign strategy, Climate change, Engaging societal values
The New Politics of Climate change
11.28.08 | Permalink | Comments Off

Stephen Hale, Director of the Green Alliance, published a report yesterday which calls for a new approach to the politics of climate change. It highlights the problem of the three-way stand-off between business, politicians and the public, and quite rightly identifies the primary role for government to address the problems we confront.
But, as Stephen argues, [...]
Campaign strategy, Climate change, Environment and wellbeing, Green consumerism, Psychological impact of climate change, Psychology of denial, Small steps
The ideology of simple painless steps
10.29.08 | Permalink | 3 Comments

I’ve spent the last two days at a conference for environmental communicators, Communicate 08. There was a recurrent issue which ran through the whole conference - about the strategies that the environment movement deploys to create change.
We heard disparate inputs from (on the one hand) Tesco’s (’Every Little Helps’ - let’s focus on successes in [...]
Campaign strategy, Green consumerism, Small steps
Do The Green Thing gets real
05.06.08 | Permalink | 2 Comments

Do The Green Thing has long been urging subscribers to take the lift rather than the stairs, or to turn the lights off early every so often. All good stuff; but nothing that is going to help us begin to scrutinise the primary drivers of unsustainable behaviour. This month, though, Do The Green Thing has [...]
Campaign strategy, Environment and wellbeing, Green consumerism, Psychological impact of climate change
Yale’s Gus Speth calls for shift from U.S. consumer capitalism to solve environmental problems
04.23.08 | Permalink | 1 Comment

The story may be familiar, but look who’s saying it. Speth was founder of both the Natural Resources Defense Council and the World Resources Institute.
Will shifting from a GDP-driven society help solve the United States’ environmental problems? In his new book, “The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from [...]
Campaign strategy, Green consumerism, Marketing and manipulation, Self identity, Small steps
New WWF report: ‘Weathercocks and Signposts’
04.15.08 | Permalink | 9 Comments

A new WWF report, Weathercocks and Signposts: The Environment Movement at a Crossroads, critically reassesses current approaches to motivating environmentally-friendly behaviour change. Current behaviour-change strategies are increasingly built upon analogy with product marketing campaigns. They often take as given the ’sovereignty’ of consumer choice, and the perceived need to preserve current lifestyles intact. This report [...]

Home: Valuing Nature

ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.

First visit?

Please read Introduction

REPORTS

Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.

Simple and Painless? The limitations of spillover in environmental campaigning presents a critical examination of the evidence that urging people to switch to energy-efficient lightbulbs encourages them adopt more ambitious changes.

Downloads

Quote of the week

"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "

Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'

More Quotes of the Week

search

Contact

Email and Skype

feeds

What is this RSS thing?

del.icio.us

Links

Category

Campaign strategy