Do The Green Thing has long been urging subscribers to take the lift rather than the stairs, or to turn the lights off early every so often. All good stuff; but nothing that is going to help us begin to scrutinise the primary drivers of unsustainable behaviour. This month, though, Do The Green Thing has dipped a toe into engaging the motivations that drive our unsustainable consumption.
Step inside the upgrade circle and let it mess with your brain.
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
Please read Introduction
Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
Simple and Painless? The limitations of spillover in environmental campaigning presents a critical examination of the evidence that urging people to switch to energy-efficient lightbulbs encourages them adopt more ambitious changes.
Downloads"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
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Interesting .. but don’t you mean take the stairs rather than take the lift?
The “Don’t be a Litter Bug” USA public service campaign started when I was a child. There were many ads on TV and trashcans in public areas labeled with the cartoon. As a child I took in the message as thought it was gospel, picking up trash I saw in the streets and throwing it away, and feeling great about it. I would never (and still do not) toss any trash on the street unless I had no choice. In my opinion, the “Don’t be a Litter Bug” public service campaign produced great results because most people want what is good and will do well given the knowledge and opportunity to do so.
I think the governments could do something similar. Cartoons targeting children and adults (such as lights out, fix water leaks, recycle, etc). But it must be made easy to comply.