David Orr on the extinction of authentic experience, at the hands of the marketing industry. His call is to reclaim authentic experience amongst the young - by which he means experience that isn’t mediated by stuff, and the manipulation of our desire for ever more stuff.
« New WWF report: ‘Weathercocks and Signposts’
» Yale’s Gus Speth calls for shift from U.S. consumer capitalism to solve environmental problems
« New WWF report: ‘Weathercocks and Signposts’
» Yale’s Gus Speth calls for shift from U.S. consumer capitalism to solve environmental problems
» Yale’s Gus Speth calls for shift from U.S. consumer capitalism to solve environmental problems
Green consumerism, Marketing and manipulation, Self identity
David Orr on authentic experience
04.17.08 | 1 Comment
1 Comment
« New WWF report: ‘Weathercocks and Signposts’
» Yale’s Gus Speth calls for shift from U.S. consumer capitalism to solve environmental problems
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ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
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"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
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Would it be rash to say that in this minute or so of film lies more wisdom than much of the rest of societies collective attempts at understanding and delivering human well being?
Do we ever stop to think that the degradation of our psyche, the thievery of our consciousness that the incessant barrage of commercial advertising represents , should be largely curtailed?
The fear of the elite is that without stimulating the desires of the masses to consume ever more, whilst simultaneously ensuring acceptance the terrible violence inflicted in pursuit of depleting resources, the world economy would collapse. Irrespective of the fact that this econocentric view of the world ignores the very basic reality that economies are a subset of the living global ecosystem, we have a right to keep our minds as our own, not dominated by the myriad of amoral marketing messages that play to our deepest fears and desires as soon as we are old enough to be propped in front of a TV screen.
The madness of this thinking is exposed by David Orr and he sets out a simple and compelling alternative - to return us our individual and our collective unconscious.