Can the highly refined influencing techniques of the marketing industry have any role to play in helping us to move beyond green consumption; from consuming differently, to consuming less? This piece in today’s Guardian announces the formation of a group of depth-psychologists and marketing executives, to explore this question.
« Branson’s coconuts
» Sir Martin Sorrell on deliberate obsolescence
« Branson’s coconuts
» Sir Martin Sorrell on deliberate obsolescence
» Sir Martin Sorrell on deliberate obsolescence
Connection to nature, Lessons from marketing, Love, Marketing and manipulation
WWF and Saatchi & Saatchi on love
02.27.08 | Comment?
« Branson’s coconuts
» Sir Martin Sorrell on deliberate obsolescence
Home: Valuing Nature
ValuingNature.org provides a forum for asking: are the successes of today's dominant strategies for creating behavioural change adequate if we are to meet the huge environmental challenges that we face, and might there be alternative approaches? It has been developed as part of WWF-UK's Strategies for Change Project.
First visit?
Please read Introduction
REPORTS
Weathercocks and signposts: The Environment Movement at a Crossroads is a critical re-examination of the assumptions underlying current approaches to motivating environmentally-friendly behaviour.
Simple and Painless? The limitations of spillover in environmental campaigning presents a critical examination of the evidence that urging people to switch to energy-efficient lightbulbs encourages them adopt more ambitious changes.
DownloadsQuote of the week
"The next revolution - World War III - will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, TV and in ’cyberspace’... It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future. "
Marshall McLuhan, in Culture is Our Business, cited on 'Dennis Pamlin's homepage'
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