Can the highly refined influencing techniques of the marketing industry have any role to play in helping us to move beyond green consumption; from consuming differently, to consuming less? This piece in today’s Guardian announces the formation of a group of depth-psychologists and marketing executives, to explore this question.
The climate change debate is forever mired in statistics (or what George Bush would call ‘fuzzy math’). But it seems that in the last couple of days one number has really spoken: 150,000.
It took 150,000 coconuts to produce the biofuel to fill one fifth of one of the four fuel tanks on a Virgin Boeing [...]
… despite being a bit dour; and what do they think they can teach the Americans about it?
http://www.youtube.com/watch?v=shepBx2ogJo