Wesley Schultz, a psychologist at the University of California, who specialises in the psychology of sustainable development, suggests that there is a spectrum of approaches to getting people to change their behaviour.
At one end of the spectrum, Schultz suggests the rational choice model, which emphasises egoistic motives for sustainable behaviour. Accordingly, if you are going [...]
I was approached recently at the Bristol Festival of Nature by someone conducting a survey for the Environment Agency, on the occasion of World Environment Day (5th June, 2007). I was asked; “What is the number one thing you are doing to help tackle climate change?â€, and “What one extra thing could you do to [...]
Marketing professionals are well aware of the power of love. By inducing a sense of connection between the consumer and the good or service that is being sold, this becomes part of a person’s identity (in the same way that a loved friend might become part of one’s identity). This phenomenon, and its use to [...]
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“The human animal is a beast that dies and if he’s got money he buys and buys and buys and I think the reason he buys everything he can buy is that in the back of his mind he has [...]